If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called Real Estate Staging, is based on the art of decorating a home to sell quickly and for top dollar.
Home Staging is a great service business to run from a home office for these 10 reasons:
1. It is a low cost business to start.
You can work from your own home office. You don’t need a store front or inventory. You also don’t need expensive advertising to grow your home staging business successfully.
2. There is no need to invest in inventory or recruit others into the business. Home Staging is not a multi-level marketing scheme.
If you’ve researched the subject of home-based business, you’ve probably encountered lots of schemes that want you to buy inventory and recruit others into the business too. These are multi-level marketing businesses. Home Staging is not a multi-level marketing business. You don’t have to buy anything and you don’t have to recruit anyone else to join the business. This is something you can do on your own without any recruiting pressures. You aren’t expected to pester every friend and casual acquaintance you’ve ever had to invest in your “unique opportunity.”
3. It has been recognized as one of the best growth businesses.
Entrepreneur Magazine identified home staging as one of the hottest growth businesses, and the Staging Diva Home Staging Business Training Program is the ONLY home staging business opportunity recognized by the magazine for the last three years in their business start up guide books.
4. The financial rewards are there if you work hard to build your business.
Home Stagers create real wealth for their clients by effectively decorating their homes to sell quickly and for top dollar. Once clients realize the significant return they can make on their investment in home staging services, they don’t feel it’s unreasonable to spend several hundred dollars for even two hours of a stager’s time. In other words, working only half a day, you can make what many people take a whole week to earn. If you have five clients in a single week, you can earn more than you did in an entire month of working full time.
And with real estate markets slowing in many parts of the US, the demand for (and interest in) staging services will continue to grow as desperate home sellers look for an alternative to the costly price reductions their agents recommend.
This business can also thrive in a hot real estate market as savvy home sellers realize the greater profits they can make when they have 10 or 15 buyers bidding on their homes, instead of the two or three they might have had before staging.
5. You can still have time for your family or other demands while running a your business.
You control when you meet clients. If you only want to work during the day when your children are at school you can arrange it that way. “I have an opening for you on Wednesday morning at 9:00 AM works well!”
Or, if you want to start this business on the side while you already have a full time job, then you can meet your clients on evenings and weekends. Many of them will really appreciate it as they work themselves.
6. You will have daily opportunities to be creative and meet interesting people.
Home Staging projects very much depend on the creative solutions you develop for your clients, and each one is unique. You get to see the end result very quickly and meet lots of different people as you deal with real estate agents and homeowners.
7. You will enjoy variety and a sense of adventure in a Home Staging business.
Home Staging projects are very short term in nature, lasting days or a couple of weeks. Each house is different and you’ll be visiting streets and neighborhoods you didn’t know existed as you build your home staging client base.
8. You decide who you want to work with and what kind of projects you want to take on.
Since a project is short term in nature, if you find yourself with a “client from hell,” you know they won’t be in your life very long. If you find there are certain real estate agents that don’t share your approach to business, or treat you with less respect than you deserve, don’t work with them again. There are thousands of real estate agents to choose from in most markets. Did you know that in California alone there are 200,000 agents? Clearly not all of them are equally good or equally pleasant to be around.
9. Since you visit clients in their homes, you do not need to worry about what your own home looks like to run a successful staging business.
Nobody needs to know where your home office is and they certainly don’t need to visit your home. So, don’t worry if your house isn’t a reflection of what you want to present to Home Staging clients. The most important thing is to always present yourself in a professional manner.
10. It does not require specialized training or official credentials.
Despite what some organizations claim for their own marketing reasons, there are no official credentials to be a Home Stager. You can call yourself a Professional Home Stager today and no one can say anything about it.
Of course calling yourself a Home Stager doesn’t mean you’ll automatically know how to price your services, build your business and get clients. These are important skills to acquire if you